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Southern Company Business & Marketing Intelligence Analyst in Birmingham, Alabama

Business & Marketing Intelligence Analyst


The APC Market Research and Business Intelligence Analyst is responsible for conducting and communicating research and analysis focused on customer, company, industry, market, and financial information. The goal of this research is to facilitate and support growth related initiatives for Alabama Power. Additionally, the Business Intelligence Analyst will also support the primary research initiatives for Alabama Power’s Customer Experience enhancements and Customer Satisfaction goals. This position focuses on defining research objectives based on consultation with business partners, gathering information from multiple sources, synthesizing the information, converting the information into knowledge, and effectively communicating to enhance business partners’ decision-making.

Responsibilities for this position include qualitative and quantitative research and analysis of news, public filings, technologies, companies, various industries & markets, along with primary research tools including syndicated surveys and historical survey data. This position supports multiple growth-focused functional areas (e.g. Sales and Marketing, Economic Development, Business Development, etc.) along with the Customer Operations team for Customer Experience & Satisfaction initiatives. The candidate must be able to understand company strategies, market trends and drivers, along with financial and economic concepts. The successful candidate for this position will possess a skill set which includes the ability to research, interpret, and assimilate large amounts of information into clear and concise communications to be shared with both peers and management in both written and presentation formats.

Job Responsibilities

  • Develop, present, and support research projects to facilitate and support growth initiatives

  • Effectively communicate research and analysis to client groups, peers, and mid-level and executive management

  • Conduct pro-active and ad-hoc research and analysis to support client groups

  • Develop and support creative approaches to qualitative and quantitative research and analysis, content delivery/communication, and project documentation

  • Develop positive professional relationships with customers and internal stakeholders to understand needs and provide effective customer service

Candidates with the following preferred qualifications are encouraged to apply:


  • Bachelor’s and/or master’s degree in a quantitative, qualitative, research, or related field highly preferred


  • Demonstrated experience with research and analysis

  • Experience with corporate and financial research is a plus

  • Experience with sector, segment, industry, market, and economic research is a plus

  • Experience with primary research methods and analysis is a plus

Knowledge, Skills and Abilities

  • Ability to assimilate and analyze large data sets of both a quantitative and qualitative nature

  • An understanding of industrial supply chains, corporate growth strategies, emerging technologies, financial statements/metrics, and various manufacturing and business processes

  • Ability to simply and effectively communicate (written and orally) results of complex research and analysis

  • Excellent time management skills with a proven organizational strategy to manage multiple tasks simultaneously

  • Demonstrated ability to self-start, be flexible, and manage changing priorities and deadlines with minimal direction

  • Proficiency in all MS Office and similar products; especially, applications to analyze data, produce written and visual products, and effectively communicate and collaborate with team members

Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.4 million homes, businesses and industries in the southern two-thirds of Alabama.

Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham

Operating Company: Alabama Power Company

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)

600 North 18th Street

Birmingham, 35203

Req ID: APC2007153