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Southern Company Brand Creative Manager in Atlanta, Georgia

Brand Creative Manager


Brand Creative Manager


The Brand Creative Manager is responsible for leading an award-winning team of professionals in the areas of design (digital/non-digital), print, web, photography and videography. The brand creative team serves as an in-house creative agency providing strategic and creative services to Georgia Power and the affiliates in the system including Southern Company, Alabama Power, Mississippi Power, Southern Power, Southern Nuclear and Southern Gas.

The Brand Creative Manager will work closely with internal clients to understand their business needs and work with the team to make thoughtful recommendations and deliver innovative concepts across traditional and digital channels. He/she will stay abreast of emerging trends and the evolving communication landscape and cultivate a team with advanced digital and design skills that drive engagement and impact with the end user.

The Brand Creative Manager is responsible for maintaining the brand and ensuring guidelines are upheld through all creative executions. He/she will work closely with the Brand Strategy Manager and external agencies to drive brand consistency and cohesion.

This role is a hybrid operational and creative leader. This person is responsible for positioning the creative team for success by ensuring the right talent, processes and systems are in place, while inspiring the team to deliver their best, most impactful creative work.

The Brand Creative Manager will have five direct reports including leads that oversee each functional area of photography and videography, website design and development, digital and traditional graphic design and print.

The successful candidate will be required to produce a portfolio of projects that represent their hands-on experience with design, development and/or photo/video.


  • 5 years of experience in creative, graphic or design services

  • 3 years of management experience

  • Bachelor’s degree in Graphic Design, Marketing, Advertising, Fine Arts, Journalism or related field

  • Knowledge and understanding of the creative process—print, digital, web, video and production capabilities

  • Ability to multitask and manage multiple projects and competing priorities, maintain schedules and budgets, and perform in a fast-paced environment

  • Experience or working knowledge of design software including but not limited to InDesign, Photoshop, and Illustrator.

  • Good eye for design and the ability to direct creative and technical talent, as well as the ability to counsel clients and develop solid relationships

  • Ability to apply strategic thinking to all business challenges and opportunities

  • Experience communicating complex design communication constraints and opportunities to non-technical decision makers

  • Demonstrates ability to lead cross-functional teams/efforts and able to positively influence others

  • Excellent people management skills—ability to coach, mentor and develop staff

  • Superior written and verbal communication skills

  • Experience with UI Design, or customer experience with Internet-facing applications

  • Experience or knowledge with web analytical tools such as Google Analytics, Adobe Analytics, Webtrends a plus

  • Experience or knowledge of content management systems such as TeamSite, SharePoint and Adobe Experience Manager preferred


  • Work closely and effectively with client organizations to evaluate and define the scope and content of Web, design, photo/video, print and digital media requests, and assist in assembling resources to meet objectives and implement solutions and strategies.

  • Monitors, and adjusts project plans, resources, and strategies to meet the needs of the stakeholders and to ensure the deliverables are on time, within budget, adhere to high quality standards, and meet stakeholders' expectations/briefs.

  • Works closely with the Creative Director on Tier 1 projects to effectively lead the Brand Creative team to ensure on-target business solutions are developed, reviewed, and re-directed if necessary before initial client presentation

  • Manages and works collaboratively with the leads in web development, graphics, photo/video and print

  • Supports digital communication needs for Georgia Power as well as Southern Company and its subsidiaries, which include projects for the, employee intranet, mobile, email, animations, video, digital display and digital signage

  • Continuously consult with management and clients on emerging electronic communication tools, policy, standards and guidelines, and new technology opportunities to better support the communication goals of clients and the business strategies of the company.

  • Support live and on-demand video streaming capabilities

  • Identifies efficiencies with the group through process improvement and implementation of technology and tools to streamline efforts

  • Defines, maintains and upholds brand standards across all elements

  • Stays abreast of key issues within the company and its impact in design and messaging

  • Researches, monitors, and analyzes industry marketing/creative trends, technologies, and best practices.

  • Attracts, retains, and develops highly effective and creative team of professionals and support staff

  • Create and promote a culture that values talent, collaboration, autonomy and accountability where every contributor strives to elevate these standards over time, driving the performance of the entire team.

  • Cultivates a bench of leadership and talent to deliver results and support future growth.

  • Identifies individual and team skill gaps, developmental areas, and opportunities (e.g., training, special assignments, projects, etc.) to advance individual and team capability.

  • Leads with passion that energizes the team to over-deliver against expectations and results in high employee engagement and overall job satisfaction

  • Participate in Emergency Nuclear Communication drill

Subject to the Georgia Power Company Smoke Free Workplace Policy: You must be free from all tobacco products (including but not limited to cigarettes, cigars, pipes, chew, snuff, patch and/or gum), at least six months prior to applying for this position.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit at and connect with the Company on Facebook ( ), Twitter ( ) and Instagram ( ).

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.


Job Field: Communications & External Affairs

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2006740

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